A Solid Foundation in Tech, Retail and Brands

Meet Our Founders


Katie Hotze is the CEO and Founder of Grocery Shopii. With over 20 years of experience in digital marketing, data analytics, and business strategy, Katie was able to turn her frustration with grocery shopping into a nationally-recognized retail tech disrupter that’s rapidly expanding in North America.

Prior, Katie worked in management and technology consulting, leading global marketing teams at Mercer and BearingPoint. She broke away from her corporate career in 2019 to start Grocery Shopii.

Today, Katie is recognized as one of grocery tech’s leading innovators, including recognition as one of Retail Info Systems’ Top 10 Women in Grocery Tech.


Michael Johnson is the co-founder, Chief Technology Officer, and Head of Product at Grocery Shopii. Mike leverages his 20+ years of experience as an IT leader to create and implement solutions that define and align the company’s product vision, strategy and roadmap to position and grow Grocery Shopii as a market leader.

Mike previously served as Chief Technology Officer at Warwick, Inc. after founding two companies: ClearBlue Technologies and The VersaTowel, LLC. He joined Shopii in 2020 to help build a company that is not only purpose-driven and innovative, but also provides an invaluable service with a meaningful impact on people’s lives.

The Team Behind the Team


Joe Davis
Ed Kuehnle
Marsha McGraw
Joseph Shearin
Dagan Xavier


Jayme Jansky Beck
Andy Murray

Discover how Grocery Shopii accelerates brand and retailer sales.